BRIEF PROJECT B

PART B: VISUAL HIERARCHY: TEXT, VISUAL AND LAYOUT

Choose/create a piece of text – a story, a text or a feature report - based on the 5 elements. Read the text carefully and identify the key/anchor points that are critical to the text or where the most interesting part lies. Illustrate two key frames for this text and explore different color palettes for the same illustrations to enhance/emphasize the message.

Combine the text and the visual to create a handout for the story/poem/feature. Experiment with visual hierarchy by changing typographic and visual/color variables to bring clarity, interest and variety to the printed message. Create dynamic compositions with the following parameters:

·         Composition 1: make the first letter of the first word the most prominent element

·         Composition 2: make the text the most prominent element

·         Composition 3: make the title the most prominent element

·         Composition 4: make the visuals the most prominent element